About NOVI

 NOVI is India's first pet care brand formulated specifically for Indian pets.

Not imported. Not generic. Built from scratch for Indian conditions — hard water, monsoon humidity, year-round ticks, and coats that no foreign formula was designed for.

We believe every Indian dog deserves ingredients you can read, understand, and trust.

Sulfate-free. Paraben-free. pH calibrated for dogs.

Plant-based actives. Niacinamide in every formula.

Made in India. Launching August 15, 2026.

Visit us at https://novipets.in

Instagram: @novi_pets